Your Website Is Your Ultimate Marketing Tool: Here’s How
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Marketing used to be something obvious, something that people would notice right away and either be drawn in by or repelled by. Today things are different. The world has moved on and technology and the advancements made within it mean that the old methods that used to be popular, methods such as print ads and good word of mouth, might not be enough. If you really want to stand out and make the biggest impact, no matter your marketing budget, you need to think in terms of your website. This is your ultimate marketing tool.
When you run a business, having a website is a must for many different reasons including building up trust and making an extra income stream. Marketing is something your website can do for you too, and here’s how.
Communication
One of the most significant marketing elements is communication; you need to get your message across clearly and concisely if you want your target audience to understand what you are selling and why they need to buy it from you. Your website is ideally placed to help with this since it can offer:
· Information about your products and services
· The history of your company
· Reviews and testimonials
· A blog with more in-depth information included within it
· FAQs
Ensuring your website can give your visitors all this will help them make a favorable purchasing decision and ultimately bring you more sales, which is what marketing is all about.
Improve Your SEO
SEO stands for ‘search engine optimization’ and it is a crucial factor in digital marketing. When used correctly, SEO will help you rank more highly in Google searches, and the better you rank, the more people will click through to your website. As you may know from your own online searches, if a website is listed at or near the top of the first page, it is much more likely to be chosen. SEO will get you into that position, although having professionals such as Conduit Digital help you with the technicalities is always a wise choice.
Your website is pivotal in ensuring your SEO is good enough to rank you highly in searches. Your blog is your best option to get this right since it is continually changing content that can include keywords and phrases as well as outgoing links and images, all of which (among other things) are crucial for SEO.
Build Your Reputation
Without a good reputation, you will find it challenging to build your business up in the right way. Having a good website, one that is easy to navigate and read, one that has just enough information but not too much, one that allows for easy communication and shows the human side of the business as a whole, will enhance your reputation.
Remember, customers will make a snap decision about how they perceive you as soon as they start looking around your website; it generally takes about 50 milliseconds. A site that helps them find what they need and offers support will always be better than one that has numerous spelling mistakes or one that leaves potential customers confused and unsure what steps to take next. In other words, a poor website can give you a bad reputation, whereas a well thought out one can enhance it, and your digital marketing along with it.