Alain Guillot

Life, Leadership, and Money Matters

Your Guide to Understanding Wholesale Investing

If you have been thinking about investing, but you don’t know where to start with it all, then you could think about starting with wholesale deals. The motto of a wholesaler is to buy low and then to sell low. Wholesaling is all about getting your investment, whether that is stocks, cryptocurrency, or property, and then selling on to others. There might not be as big of a paycheck with this as you might get with other methods, especially when it comes to property, having some wholesale deals that are successful can be helpful and will help you when it comes to finances.

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What Is A Wholesale Deal?

If you don’t understand what wholesale is, then that is the first point to look at. A wholesale deal is a kind of closing strategy, whether that be in property or otherwise, where an investor creates a deal between a buyer and a seller. If you are a wholesale investor, then you can act as the ‘middle-man,’ essentially. If a seller is motivated to finish with their investment and move it onto someone else, but they don’t have the means to do so, then that is where a wholesaler can come in. This is especially true in the property market, as wholesalers can help to find buyers and sell things quickly. However, it can still come into play when it comes to Bitcoin wholesale and other wholesale investing too. 

When something like a profitable deal arises, then wholesalers will look at the home at the agreed-upon price. Then, the wholesaler can see if there is a buyer who is prepared to buy for more than the selling price. The buyer is the person who will ultimately make the purchase, for more than the seller agreed to. As a result, the wholesaler will get the difference and that will be their commission or profit

For this example, we will look at wholesale property investing, to talk you through the process. There will be similar ways of doing this, depending on the sector that you are looking to invest in.

Find a Property

One of the main aims of wholesale property investing is that finding properties that are being sold under market value, which you can then assign the contract to a buyer, and keep the fee. One of the most impactful ways to find properties is to look for sellers through some marketing. Marketing campaigns cover a variety of different things, and can include channels like social media and direct mail. However, it is a good idea to remember that following up on some leads can be just as important as having the initial launch of your marketing.  

Build a Buyers List

Finding a range of great properties is not going to be of use if you don’t have any buyers for them, especially if the buyers are not ready in time. Being a successful property wholesaler means that you can encourage your business to flow, by creating and building a list of active buyers. This means that you will always have a list of people to refer back to, who are actively interested in what you do, and who are looking for properties. Then when something relevant comes to you, you can get in touch with those potentially interested parties. 

You can build and create an active buyer list by doing some networking. You could do this by going to property auctions, as people there will all have an interest in such a thing. You could attend property meetings and events, as well as getting contacts through some successful marketing campaigns. 

Negotiate

As soon as you have spotted what motivates a seller to sell their property quickly, and especially selling at below market value, it is a good idea to think about negotiating a little. To start off with, you need to be able to do your research, in order to find out what is owed on the property by the owner, as well as looking into things like additional costs for moving. Once you know this information, you can start to think about making them an offer. 

It is advised to leave a lot of room for negotiation, so it is a good idea to go in low with your first offer, and expect to go up a little. Just remember, though, any distressed homeowners do want to sell their home. So as a result, it is always a good idea to come up with something that is going to be of benefit to both of you. 

Close The Deal

To finish things off, you need to close the deal once you have an agreement. You need to make it clear that you are a wholesaler, and that you are not buying any property yourself; you are going to sell the contract onto someone else. As soon as you have found a buyer, it is the time to start to collect any deposit and to assign out the contract, so getting all of the necessary paperwork sorted and legally signed is a must.

If you want to look into wholesale investing, and doing so successfully, then you need to have a clear idea about how the whole process works. Of course, this is specific to investing in property, but there are a number of different avenues that you can invest in, that allow wholesale investing. They can all work slightly differently, though, so that is something to bear in mind. You should do your due diligence and make sure that you educate yourself enough in the area. You need to be clear with what you are going to do, otherwise it is not going to work.  

Wholesalers need to be clear about their marketing strategy, as well as being disciplined enough to see it through. Not only that, but expert wholesalers should be great communicators. They should also be ‘on the ball’ when it comes to the legal side of things, making sure that contracts and legal documents are all completed as they should be.