Direct mail marketing isn’t something new. It’s a valuable resource thousands of businesses have used over the years to help them reach a wider customer base and keep their current audiences up to date on the newest offerings or discounts. However, in a digital world, is humble direct mail marketing still effective or even recommended?

Indeed, direct mail marketing continues to offer numerous benefits for businesses and maintains its enduring effectiveness in the digital age. Let’s explore the advantages of partnering with a local direct mail company to harness this reliable and effective marketing tool.

Reach People Easier

If you’re targeting homeowners in your local area, unlike digital methods, which presume people are online or engaging with ads or resources to point them in your direction, direct mail can get you into their homes faster. Let’s say you have a homeowner who needs a roof replacement. They don’t really use the internet, and the phone book isn’t as accessible as it once was. Direct mail allows you to fill that gap and give them your company to consider when looking for roofing companies to help them replace their roof.

More Memorable

Your marketing campaign needs to hinge on making your company recognizable, right? So that when they have an issue you can help them with or need a product you sell, they automatically think of you. Direct mail can be a tangible asset in this quest. Because it’s not so common these days, people remember mailers coming through their door more, meaning you can get to make an impression with your company.

More Personal

Despite the use of personalized ads online and the ability to deliver a uniquely personal approach, they can still sometimes feel more automatic and generic than mail. A tailored mailer that acts like a piece of personal mail can help you bridge that gap and find the sweet spot with your customers. You need to get it right in terms of design and message, but it offers you another way to connect with potential and existing customers to build greater relationships.

Greater Return

This might not seem true; however, many studies have found that direct mail can yield a greater return on your investment than many other marketing alternatives. If you’re targeting your audience correctly, using data to determine the type of mailer you’re sending and when you can make this the heavyweight in your marketing campaign. In 2022, for example, stats showed direct mail had an ROI of 43% (source: Forbes). That’s not something to be sniffed at. Of course, it depends on the effort you put in prior, and you need to be selective with what you send out to whom and when for the maximum ROI; however, it’s still going to compete with any other form of marketing you might be using.

Direct mail marketing might seem like an outdated method of marketing for modern businesses; however, it still has relevance among the population and can be an effective tool as part of a broader outreach initiative.