If looking for cosmetic packaging as a wholesaler, then you will want to know that you can easily source packaging that relates specifically to a product. It is good to have a choice of packaging that is bespoke to the product and so will combine with it and add to its mass-market appeal.  

It is interesting to note, for instance, that Impacked is the first venture-backed marketplace built specifically for primary packaging. This kind of innovation has notably improved the sales of products such as those connected with the cosmetics industry.

So, now to the decisions to make regarding such packaging.

Primary Packaging

Primary packaging is defined as the packaging that is in close or direct contact with the product itself. So, if we are talking perfume, we are talking about the box with the brand name on it and information about the ingredients and fragrances that can be expected. Primary packaging is sometimes referred to as a consumer unit. The other purpose of this kind of packaging is to protect and preserve the contents of the finished product it contains. This will primarily be protection against contamination.

As a wholesaler, it is good to be able to find packaging that is made with a product in mind. It will then be much more relevant to the product and a lot more protective of it. The factors that will matter will include how leak-proof a container is, how safe it is; that it will not allow for contamination, as mentioned, or indeed the early deterioration of the product, and be appealing to look at. Also, carry the specific and recognizable brand of the product that is housed within the box or container. These two components should essentially form a marriage in terms of a product being a complete package with its product inside.

Mass Appeal

A product does not just need to appeal to its designer or a handful of people but should appeal to the masses. This is how sales will be made on a scale that pays for the development of a product and more. If packaging can enhance the overall look of a product and make it more useful or accessible, then it has done its job.

The packaging of a product should catch the eye just as much as the product itself. It is possible to have something look nice as well as protect the product inside. It is also about good designs that closely match their products in every sense. Easy retrieval and use are important too.

Ways to Source Packaging

Wholesalers looking for packaging will want to deal with suppliers that have specialist knowledge of the products as well as the packaging. Also, not have to deal with lots of different suppliers, but instead, one company that can coordinate all of this. Impacked, as mentioned, is a company that will offer this service of bringing together lots of suppliers for the wholesaler’s convenience. Seeking out the right packaging for their products is time-consuming for wholesalers and so this is an invaluable service.

The internet is a good source of wholesale suppliers when it comes to cosmetic packaging. It is easy to make contact via email and to order off websites. To have a coordinator that sorts out all of these orders for you is better still.

To conclude, the decision to make as a wholesaler will relate to sourcing primary packaging that appeals in terms of marketing. Another consideration is that you can obtain the most packaging from the fewest different sources, so that much time is saved for those responsible for finding the relevant packaging.