Studies show that web users form an impression of a site within 0.05 seconds. As more and more people search for companies online before making contact or visiting physical premises, it’s critical for businesses to impress customers from the outset. In this informative guide, we’ll outline some common website woes and share tips to help you avoid issues and capitalize on the popularity of search engines and online research. 

Web design

Research indicates that almost 60% of people would avoid recommending a business to others due to poor web design. Slow-loading pages, dull, uninspiring aesthetics, poor-quality content, a lack of visual data, failure to include mobile-friendly pages and broken links can all put potential customers off. Investing in high-quality web design is beneficial for encouraging people to spend longer on your website, find contact details, buy products and services and recommend your brand to others. 

If you run a business and you’re not an experienced web designer, or you don’t have web developers and designers in-house, it’s wise to look for reputable, professional agencies. Search for companies that specialize in your industry and boast a proven track record. If you’re looking to boost sales for your construction firm or create more leads for a commercial painting business, for example, working with an agency that specializes in contractor website design is a great idea. Read reviews and client testimonials, view portfolios and case studies and organize meetings. Talk to web designers, developers and marketers about what you’re looking for and outline your main objectives. 

Leaving out critical information

Over 40% of web users will leave a site if there’s no contact information and more than 85% want to view details of products and services. Leaving out critical information can drive potential customers away, impacting conversion rates. If you’re revamping your website or building a new site, it’s crucial to provide essential information and make it as quick and easy as possible for visitors to locate it. Adding dedicated contact us, products, services and about us pages is a great way to improve navigation and enhance customer experience. Review your site regularly and take customer feedback on board to ensure your website delivers. 

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Poor-quality content

High-quality content is beneficial for several reasons. Firstly, good-quality, optimized content will help you improve your search ranking. Secondly, it can help you build trust among consumers and prospective clients. In addition, it creates a positive first impression. It can also improve customer experience and encourage web users to spend longer on the page. Poor-quality content, such as duplicate content and articles or product descriptions littered with spelling mistakes or grammatical errors, impacts trust and authority. It can also be a turn-off for clients and shoppers. 

A growing number of people view websites before contacting a business or visiting physical premises. As a business owner, it’s beneficial to recognize common issues, find solutions, address pain points and be proactive in designing a brilliant website that showcases your brand. Working with experienced web designers, creating and sharing high-quality, optimized content and providing critical information can help you make a good impression, improve your search ranking and convert more leads.