About Tra Williams
Tra Williams is on a mission: To rescue 1 million entrepreneurs from traditional employment.
Tra is a speaker, author, entrepreneur, and nationally recognized expert in entrepreneurship and business strategy who has sat at the helm of two international brands.
He has been featured and quoted in numerous publications including Forbes and Franchise Times, and he often speaks at conferences and company conventions.
Throughout his career, Tra has supported thousands of aspiring entrepreneurs on their journey to self-employment. He currently consults with Municipalities, Economic Development Councils, and Chambers of Commerce to help them create a balance between large-scale corporate growth and a flourishing landscape of small business startups.
When he is not on the road speaking or consulting, Tra lives and works out of his home in sunny Florida.
You can find Tra on Twitter.
Boss Brain: Unlock Your Entrepreneurial Instincts
You were born to be an entrepreneur. You were taught to be an employee.
Aspiring entrepreneurs are instinctively driven to be the master of their own fate and to explore the limits of their potential. But most hear two conflicting voices in their heads: an optimistic voice telling them all the reasons they should start a business, and a second voice—one that fears uncertainty—telling them all the reasons they should remain someone else’s employee.
Millions of future business owners feel trapped by those voices—like they are meant for something more but are stuck where they are.
By blending history with psychology, Boss Brain offers a timely yet timeless system that:
- Explains the hardwired psychology behind why most people feel they were meant to be entrepreneurs.
- Exposes the self-deceptions and psychological pitfalls that trap aspiring entrepreneurs in traditional employment.
- Empowers readers with the skills to tap into their innate entrepreneurial instincts.
- Enables future entrepreneurs of every age to overcome the physical and mental barriers that stand between them and self-employment.
Based on proven scientific research, Boss Brain masterfully traces the spirit and psychology of entrepreneurship through a sweeping arc of history. Using stories that skip across time—from the height of the Roman Empire to the moon landing— it empowers aspiring entrepreneurs with a detailed system to overcome the fear of uncertainty, escape the cage of mediocrity, and never be an employee again… that’s the real American Dream.