These days, the power of social media from a business perspective is not only anything new but is quickly becoming old news for the countless companies who have been finding their footing here for well over ten years. 

Hence why the dedicated hiring of in-house or outsourced social media teams is now expected across industries, while paid social media ads continue to stand at the helm of digital marketing services overall. The trouble is that, with competition continually heating up here, more companies than ever are starting to question where exactly their social media efforts are most likely to succeed. 

Of course, high-hitting options like Facebook are typical business go-to’s, but companies looking to stand apart are increasingly finding that alternatives like TikTok can prove more lucrative. The question is, how do you perfect a TikTok campaign that helps you to tick all of the social media boxes at last? 

# 1 – Consider whether you’ll find your audience here

Many businesses believe that social media efforts are only suitable for a young demographic, but with 73% of 50-64 year olds using platforms like Facebook, that’s not necessarily true. With more recent additions like TikTok, however, studies reveal that roughly 43% of users are as young as 18-24. As such, before spending potentially great deals of money and time on campaigns here, companies first need to ask whether they’ll be able to reach their audience this way. Specifically, businesses with older audience bases may find that this move simply isn’t worthwhile, while those looking to appeal to these young audiences could see significant returns in this much narrower social media niche. 

# 2 – Understand your TikTok content

Most of the time, social media content is pretty self-explanatory, with platforms like Instagram generally providing limited options of things like photo uploads and stories. While this is expanding, most businesses, therefore, find it quite easy to perfect high-performing content here. By comparison, TikTok’s wide variety of uploads (though all of them are videos) can seem daunting, and requires businesses to get their head around a much broader scope of content creation that should include – 

• Trending sounds and hashtags
• TikTok challenges
• Humorous vs informative content
• Lip-syncing videos
• Dance videos
• Tutorials
• And more

# 3 – Let your followers lead the way

Public shares have always been a major element of social media mastery, but a TikTok-specific trend towards user-generated content can especially help to get your name spreading across this platform fast. Catchy hashtags and TikTok challenges are particularly effective in this sense, providing a knock-on element of marketing that’s way more valuable than anything you could do alone. Luckily, this user domino effect is rife across TikTok if you simply create the right content, with the right call to action at all times. 

Taking on an entirely new social media platform just when you’d perfected your efforts in this area can seem daunting, but with these tips on hand to help you tick the TikTok box, there’s no excuse not to test those brand new waters!