The video is one of the most powerful tools in marketing. It can be interactive, entertaining, and informative all at the same time. An animated explainer video is considered particularly effective in digital marketing because it is concise and to the point. They can quickly grab a viewer’s attention and hold it for the duration of the video.
This article will consider just how much power the video has when it comes to acquiring and keeping an online audience for our products and services.
Comparing Video with Other Forms of Online Communication
A video is worth at least a thousand words, and when it comes to marketing, this couldn’t be more true. A video can help you spread your message quickly and effectively to a wide audience, and are particularly powerful in getting people to take action.
Anything visual has to be preferable to a chunk of text that will seem daunting to most people. A good heading can help but it can take longer to get a message across this way and some will lose interest in the meantime. As brief as the paragraphs and sentences are, it is a message not as immediately delivered to a potential customer as either a picture or video.
The advantage of a video over a still image is that one video can show the potential online buyer a product in its entirety. This is instead of many photographs being needed to show all the angles and close up. Also, a product can be demonstrated to work. This gives the buyer more confidence that the product is up to the job and something for them. Otherwise, the consumer is taking a chance on a product. The more we can show and demonstrate via a video, the more we can engage with the customer and have them like our product before they even use it.
Engaging Online Audiences
Interactive videos are also a great way to engage viewers and get them involved in the video. This type of video allows viewers to choose their adventure, so to speak. They can control the characters and the outcome of the story. This interactive element makes the video more memorable and enjoyable, which helps to keep people’s attention focused on the video.
If you are making the video yourself, think carefully about backgrounds and who is starring in your video. It needs to demonstrate and explain a product and company in the best light. This is why many companies are hiring professionals to produce the video that they need and which is going to have the necessary impact on sales. Also, these companies can add features to a video that engages a customer directly with the action and provides them with a choice on what to see, or offers a link to click on to find out more.
The different social media platforms and links between them can mean that our videos are seen by millions of followers. It is worth spending the money on a good video that does the trick. Videos are in a sense a mind trick in terms of how they engage brains more than text is likely to. We can exploit their impact as a business looking to grow sales and increase productivity.
Animated Explainer Videos
Animated explainer videos are effective in online digital marketing because they are often more entertaining than traditional live-action videos. They can be quirky and fun, while still getting the message across. This type of video is especially effective in situations where a company wants to show off its personality.
If you put a client in a fun frame of mind then you tend to have more influence over them. Everyone is, after all, looking to be entertained, whether this is part of a buying experience or watching a movie.
The conclusion here is that a video is a powerful tool that should not be ignored in online digital marketing. It can help to engage viewers, tell a story, and show off a company’s personality. When used correctly, the video can be an invaluable asset in any digital marketing campaign.