Alain Guillot

Life, Leadership, and Money Matters

The Best Investments That Aren't Stocks and Shares

The Best Investments That Aren’t Stocks and Shares

Sure, stocks and shares can be a solid way to grow wealth over time, but there are plenty of other investments you can make that will pay off big time too. That being the case, below are some not-so-traditional ideas that might just change your life.

1. Invest in Experiences

Look, you can’t buy happiness… but you can totally buy concert tickets or book a weekend getaway with friends, which is arguably close enough. Whether it’s skydiving (thrilling), attending a cooking class (potentially delicious), or simply taking a road trip without a GPS (adventurous and a bit scary), memorable experiences not only broaden your horizons but also create stories you’ll be telling for years. The ROI here? Bragging rights, personal growth, and fewer regrets about never trying that weird street food.

2. Invest in Education (Yes, Yours Too)

Before you roll your eyes at the thought of yet another online course gathering digital dust, remember that knowledge can pay dividends well beyond your next paycheck. Upskilling (or reskilling) yourself means you become more valuable to employers—or more equipped to start your own hustle. And while you’re at it, don’t forget about the next generation’s education. Whether you’re opening a special savings account or quietly funding Registered Education Savings Plans (RESPS) for the kids, every penny helps put your future scholar on the path to greatness. Who knows, one day they might earn enough to cover your nursing home bills… if you’ve been nice.

3. Invest in Real Estate 

Yes, real estate is a classic suggestion, but it doesn’t have to be all stuffy mortgage talks and property taxes. Maybe you transform a fixer-upper into a quirky Airbnb. Maybe you snap up a small piece of land and turn it into a glamping site for city slickers who love s’mores but hate bugs. Real estate can be as creative as you make it. Plus, it’s a physical asset—no more panicking over invisible lines on a graph. Sure, you’ll still have to deal with the occasional leaky faucet, but at least you can see the faucet.

4. Invest in Your Health and Happiness

Picture this: you own all the shares in the world, but you can’t climb a flight of stairs without breaking a sweat. Not ideal, right? Your well-being is arguably the most important investment of all. Whether it’s splurging on a quality gym membership, taking up yoga, or just investing in a decent blender so you can finally start making those green smoothies, good health pays off every single day. Bonus points if you can combine it with something fun, like a dance class, so you can improve your moves for the next wedding reception.

5. Invest in Relationships and Community

You know how they say “it’s not what you know, it’s who you know”? Turns out there’s some truth to that. Strengthening your relationships—both personal and professional—can open doors and opportunities you never knew existed. Sometimes, a coffee date with the right person is more valuable than any stock tip.

Ultimately, the best investments aren’t always found in a trading app!


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