Did you know that on average, it takes us just 7 seconds to form a first impression? In business, you don’t always get a second chance, so it’s vital to get off on the right foot. In this guide, we’ll share some simple tips to help you impress your customers from the outset.
External aesthetics
If you welcome clients to your business premises, or you run a store, salon, hotel or restaurant, for example, external aesthetics should be a priority. From signage and window displays to gardens and driveways, it’s important to ensure that you send the right message. You want customers to see your store and want to explore inside or spot your office and feel confident that your business is reliable, reputable and professional. Clean the outside of the premises frequently, keep external areas clear of debris and trash and invest in parking lot seal coating. Use signs and logos to draw attention and attract passing trade and enhance curb appeal. Take a walk in your customer’s shoes. Note down any jobs that need tackling or areas for improvement. Use customer reviews and feedback to build on strengths and identify weaknesses.
Customer service
Whether you serve, meet or talk to customers face-to-face, online or via the telephone, customer service matters. Within seconds, you can set the tone of the conversation and influence the way a prospective or existing client feels about your company and the people who represent it. As a business owner, it’s hugely beneficial to implement customer service policies and provide training for staff who interact with customers. Extend a warm welcome, be polite and courteous, make sure customers know that the team is there to help and offer responsive support. Try to avoid keeping clients waiting and make them feel welcome. Small touches like asking people how they are and offering them a glass of water or a cup of coffee can make a big difference.
Presentation
If your employees interact with customers, the way they present themselves can be incredibly influential. It’s helpful to have a dress code and to encourage your team to follow it to create a cohesive look and ensure consistency in terms of branding and brand messaging. The dress code should be relevant to the type of business and the image you want to portray. If you run a legal firm, for example, recommendations are likely to be very different from a trendy urban bar or a children’s play center.
Communication
Communication is one of the driving forces when it comes to forming impressions. This covers verbal communication as well as body language. The way we feel often depends on how other people talk or respond to us. If you’re meeting a client, or a customer comes into your store or restaurant, break the ice immediately and encourage conversation. Make the other person feel comfortable.
The average human forms a first impression within seven seconds. In business, it’s essential to make a positive first impression because a second chance is never guaranteed. Prioritize customer service, make sure your business premises look smart and inviting, establish a clear dress code and encourage communication.