Tag: meritocracy
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The Decline of Iconic Brands in a Shifting Market
in MarketingBig, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small share of the soft drink…
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Why Elon Musk turned to the Right
in OpinionElon Musk is one of the business leaders I admire most. With the U.S. elections approaching and Elon Musk putting his support behind Donald Trump, I wanted to understand why, especially since he was once more aligned with the Democratic Party. His shift in political alliances is particularly interesting given that only a few years…