Alain Guillot

Life, Leadership, and Money Matters

Tag: meritocracy

  • The Decline of Iconic Brands in a Shifting Market

    The Decline of Iconic Brands in a Shifting Market

    Big, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small share of the soft drink…

  • Why Elon Musk turned to the Right

    Why Elon Musk turned to the Right

    Elon Musk is one of the business leaders I admire most. With the U.S. elections approaching and Elon Musk putting his support behind Donald Trump, I wanted to understand why, especially since he was once more aligned with the Democratic Party. His shift in political alliances is particularly interesting given that only a few years…