Alain Guillot

Life, Leadership, and Money Matters

Tag: Estée Lauder

  • The Decline of Iconic Brands in a Shifting Market

    The Decline of Iconic Brands in a Shifting Market

    Big, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small share of the soft drink…