In college sports, everyone makes millions of dollars, but the student-athletes get $0, nothing, nada, zero.
College students have been exploited for decades. Their games are televised and monetized. Broadcasting companies pay millions of dollars to the universities and coaches, but the poor college students in not allowed to make one single dollar from his names, images, and likenesses.
Think about that for a second. Anyone can create a social media account, build a following, and get compensated when they create a sponsored post. But if you are a college student, you are not allowed to do that.
Well, the exploitation is over!
The National Collegiate Athletic Association (NCAA) will now allow college athletes to profit off of their names, images, and likenesses under new interim guidelines, the organization announced last week.
The NCAA announced the new temporary rules just a day before state laws around the country regulating the student sports nonprofit came into effect.
NCAA President Mark Emmert said all college athletes “are now able to take advantage of name, image and likeness opportunities.”
The NCAA’s decision to suspend restrictions on payments impacts nearly a half-million college athletes, who now can pursue sponsorship deals, online endorsements, and personal appearances.
Over 10 states passed laws that now allow student-athletes to pursue profits.
Earlier this month, the U.S. Supreme Court ruled, unanimously, that the NCAA violated antitrust laws when it limited the amount students could receive for musical instruments, scientific equipment, postgraduate scholarships, tutoring, academic awards, and paid internships.
NCAA student-athletes create enormous cashflows for university, wrote Justice Brett Kavanaugh, noting that “[t]hose enormous sums of money flow to seemingly everyone except for student-athletes.”
Finally, the exploitation of student-athletes is over, and now those students can get some kind of compensation for their hard work.
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