Many marketing specialists insist that you have to have to differentiate yourself from the competition, that you have to have a unique selling proposition, that you have to go beyond the client’s expectations.

Those are catchy terms worthy of mentioning on any platform by any coach, speaker, author, etc.

But for me, I don’t have a differentiating product/service, I don’t have a unique selling proposition, I don’t go beyond the client’s expectations. I just show up on time and I just deliver on what I promise.

When clients learn to rely on you, when you treat them with respect and courtesy, you have an amazing competitive advantage.

My photography agenda for 202 is already 60% full. No marketing, no gimmicks, no flowery promises, other than I will be there on time.

Do you have a comparable business? Are you in demand for the following year? Are you a freelancer who doesn’t suffer from job insecurity? Share your comments.

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