Alain Guillot

Life, Leadership, and Money Matters

Women holding an Open sign

Opening a Post-Pandemic Hospitality Business: 7 Tips for Entrepreneurs

Hospitality has been among the hardest-hit industries by the pandemic. The consequences of closures have been felt on an international scale, and many businesses have struggled to attract enough customers to thrive through the past months. Nonetheless, the economy is slowly bouncing back, and the next few months might represent a great time to finally launch your restaurant, bar, cafe, or hotel. 

However, the pandemic has had a long-lasting effect on the consumer’s mind, and today there are specific factors to consider to ensure that your business will remain current and appealing to your market. Keep this in mind before opening your doors.  

Play With the Outdoors

Firstly, people will be looking for outdoor locations. Alfresco eating has become a great solution many restaurateurs, hospitality managers, or owners have started to resort to. In fact, while it is not impossible, it is less likely to catch Covid-19 in outdoor locations. 

At the same time, outdoor eating and drinking areas represent a great opportunity for hospitality businesses that are trying to refine their offer and increase indoor capacity. Of course, an alfresco area also allows you to play with lighting and design and add a unique selling point to your venue.

Upgrade Your Equipment

An efficient business is one that can count on its resources. Naturally, as a hospitality business, your main resource is your staff. However, the right equipment can truly streamline daily operation, increase service quality, and improve customer loyalty. 

From hiring a professional Commercial Refrigeration Service to investing in the right ovens and bar equipment, you can create a business that is bound to remain current for years to come. 

Reduce Capacity

Reducing your venue capacity is something that goes against standard hospitality principles. Of course, the more customers you have and the faster your turnaround is, the more profitable your business will be. 

At the same time, Covid-19 has changed the rules of the game in many ways. In this case, reducing capacity is the only way to reduce the chances of one of your guests becoming ill and ensure that everyone feels safe. After all, hospitality should be an example for other industries!

Another way to adapt to the new normal is by considering changes in your interior design, such as using fast food furniture. This type of furniture is designed to be comfortable for shorter stays, encouraging faster table turnover while maintaining customer comfort. By utilizing fast food furniture, you can create an environment that allows for efficient use of space without overcrowding, helping to balance capacity reductions with maintaining profitability.

Invest in Automated Systems

People are the core of the hospitality business. And, of course, no machine can truly replace a highly trained, skilled, and motivated employee. However, automation can streamline the service your customers receive and reduce human contact. 

While this is not always a benefit, it is one in the era of coronavirus. In the future, we might be able to return to living a normal life – but it is also possible that many industries, including hospitality, will always rely more on automation. Investing in this technology now can help you keep your business current for the future. 

Don’t Skimp on Staff Training.

It is vital for your staff to be highly trained. Firstly, hospitality is struggling to retain talents. Training your employees might offer them opportunities for self-development and improvement, which might encourage them to stay within your business. Secondly, training your staff means protecting them and your customers at the same time. 

In hospitality, it is easy to worsen the contagion rate by failing to follow safety measures. Ensuring that your staff knows what to do and understands the importance of protecting themselves are crucial aspects that training can cover. 

Partner With Other Local Businesses

If you feel like you have struggled to remain afloat during the pandemic, you can rest assured that you are not alone. All you need to do is look within your community. Here you are likely to find small local stores that have suffered the consequences of the pandemic and local suppliers that have not been able to switch to online tools fast enough to mitigate the damage. 

At such a particular time, there is no business that can be completely autonomous and survive on its own. That is why it is crucial to create valuable and long-lasting relationships with the businesses around you. For example, you could launch partnerships and corporations that can be beneficial for both you and your partner. 

Mind Today’s Wellness Trends

The hospitality industry – and the changes that happen within it – are often driven by consumer trends. Paying attention to these trends can make a difference. Today, one of the biggest trends that the hospitality industry should focus on is the health, wellness, and sustainability one. 

Consumers are looking for choices that are good for them, the planet, and the community alike. Therefore, introducing menus and resources that are green, plant-based, ethical, sustainable, and locally sourced can go a long way!