Strengthening your real estate career can help you build your business, strengthen your position in the local community, and ensure that those going to sell or buy the type of property you excel in promoting come knocking on your door to utilize your services.
However, just because real estate is a lucrative career option, especially for those able to slide into the luxury housing sector, it does not mean it is easy or even going to be successful. The hustle is real, as many will tell you, and you need to be at the top of your game. These tips are designed to help you do just that.
Great Photography
The last thing you want is dark, dimly lit images taken at funny angles that don’t really show off the property to its full potential. By investing in high-quality photography, you can present your properties in the best light, showcasing your professionalism and attention to detail.
Consulting with experts for the best photography solutions for realtors is going to help you unlock the power of imagery for your listing and your social media. Having specific shots, still images, or videography for use in different advertisements, i.e., on website listings or on social media, can help you showcase every property to bring it to life. Expert images are a must, and you need to be skilled in doing this or know the experts to call to deliver this for you.
Network
Networking is vital for any successful career, but in real estate, it’s especially important. You need to know who is working in your area and who the go-to guys are. This isn’t just others in the real estate sector. This includes your local service providers, too. It’s about knowing the best electricians, contractors, architects, joiners, etc. Building these connections can make you feel part of a supportive community, ready to help you get a sale and deliver work when needed.
Be Honest
Be honest and be yourself. Don’t just repeat the things you think people want to hear. You need to deliver the good, the bad, and the ugly so people know exactly what they are getting into. By understanding the point above, you can work with contractors in your local area to help people see past the building and uncover its potential by giving them fair and accurate costings for work or suggestions on what is possible to help them visualize what their new home could be. By being honest and candid, you can build trust with your clients, making them more likely to refer you to others and increasing the likelihood of a successful sale.
Get Social
Social media can be your best friend when running your own real estate company. Did you know that 96% of home buyers search online for their dream property? This means that your social media game needs to be on point. You need to be using people’s feeds to showcase your properties and get people viewing and wanting to put offers on what you are selling.
This includes creating engaging content, using high-quality images and videos, and interacting with potential buyers. The more you can leverage social media to reach a wider audience, the more successful your marketing efforts will be.
Do live tours, create custom videos, hold ‘lives’ to talk to people and answer questions, reply to emails, ask for advice, and ask what people are looking for when buying or selling. Live tours and ‘lives’ are features on social media platforms that allow you to interact with your audience in real-time. You can use these features to showcase properties, answer questions, and provide valuable information about the real estate market. This kind of engagement can help you build a loyal following and attract more potential buyers.
Referrals
75% of an agent’s business comes from referrals. This means you need to be active in driving referrals with current or past clients to help you boost your business. You can request referrals to your website, you can offer incentives, you can deliver excellent service that people want to share, and you should be focused on delivering the skills, expertise, knowledge, and support to enable you to ensure that people go back to your time and time again while bringing those they know and love with them to.
Growing your business, whether as a new real estate agent or someone looking to go to the next level, allows you to build on a solid framework to keep making the right decisions that all clients are orientated. If the client isn’t happy, then you won’t be successful. Get the basics in order, then keep pushing the boundaries of what you can do and offer to deliver exceptional services that allow you to grow and succeed.