Running a business is all about satisfying your customers’ needs. It’s the number one motivation in your business plan, simply because it’s the best way to make a profit in the long term. And when you’re able to meet a customer where they are, and provide the service they’re truly after, you’ve really made it, no matter if your company is big or small! So let’s go through the best, and most simple, ways to ensure you can meet customer satisfaction levels from the moment your business is born.
Ask How You Can Make Their Experience Better
Just directly ask! You can do that anytime a customer comes into your ‘store’, whether real or virtual, and note down what they have to say. Or if you’d prefer, send them a survey to fill in once they’ve made a purchase. Ask what you did right, ask what could be better, and be specific about what you’d like to hear. Many customers can find it hard to answer when the question is simply a vague probe about their experience!
Make Your Website a Good Place to Visit
Your website is the number one place where you’ll be making money. Not your social media, not via sponsorships, but through real custom that funnels in with viewer traffic. As such, it needs to be a good site to visit!
The web design needs to account for easy navigation, a fully rounded checkout system, and multiple ways to pay. Make it easy for someone to shop with you, including cutting down those loading times on your homepage, and they’ll be happy to spend their money. It’s a basic rule, but it’s a very important one.
Incentivize Them to Come Back
Customers often want to be rewarded for their choices. And in an economy where the cost of living is rising faster than ever before, this is more true than ever. So give them a reason to come back, and good one!
Free samples will only take you so far, but if you’ve got proper discounts that run for a limited time on a regular basis, you might just notice your income picking up at recurring intervals. This makes you more money during the quiet periods, but it also gives you a good reputation amongst your market – what could be more valuable?
Be Real in Your Interactions
People hate canned responses from customer sales reps, or a chatbot working in their place, that complicate the process of trying to file a complaint or post a query. So be real. Talk to a customer like they’re people, and remember that you’re all working towards the same goal: a hearty solution that ensures the customer comes back again. Have a casual chat, be warm in what you say, and apologize like you mean it when something goes wrong.
Customer satisfaction doesn’t have to be hard to meet, save for one or two exceptions! As a small business, these are the tips to bank on.