Marketing is a massive undertaking, even for relatively small businesses. It takes up an enormous chunk of your time and resources.
But only if you let it.
Marketing doesn’t have to be as intense as many executives believe. In fact, you can automate much of it, and let it work like clockwork in the background. Or you can get somebody else to do it for you – often to a higher quality.
So, what marketing strategies can you automate? And what can you do to say goodbye to the time and stress taken up by your outreach efforts?
Use Drip Campaigns
The term drip campaign might sound funny, but it is one of the most potent tools in your arsenal for drumming up interest in your business.
The way it works is simple. You find a way to communicate regularly with a customer – usually by jotting down their email address. And then you send them regular communications relating to your products and services. The idea is to continually remind a prospect that you exist and that they can get great value solutions from you any time they want.
Drip campaigns occur in the background. You just use a piece of email marketing software to set up all the emails and scheduling. Then it will deliver content to customers via a set timetable.
Get Another Firm To Manage Your Online Reputation
Keeping tabs on your online reputation is a challenge, to say the least. You have to keep track of hundreds of conversations across multiple accounts, as well as keep an eye on what media outlets are saying about you.
For that reason, smart entrepreneurs use professionally managed marketing services. These effectively take over the task of steering public opinion online, allowing you to get on with the day job. You don’t have to spend hours of your day, responding to comments and questions. Somebody else does that for you.
Use Dynamic Content
Dynamic content is a slightly different concept from run-of-the-mill marketing. Instead of creating something specific and then sending it out to customers, you allow their decisions to affect the content they receive.
So, for instance, you can observe the products that interest your customers and then send them marketing emails that refer to those particular lines.
Dynamic content is fundamentally automatic. You set the parameters, and then the software will arrange the material that the customer receives. The benefit is that whatever content they do receive will be more relevant. By automating, you provide your customers with advertising that maximizes the chance of a conversion.
Create An Email Sequence
Anyone who fills out an email form is signaling to you their interest in your products. It is critical, therefore, to set up an email sequence to encourage them to take the next step.
Typically, you would send out a welcome email, and then provide them with sequenced follow-ups, designed to make your products and services seem as compelling as possible. Furthermore, you can use software to automate the entire process.