As the world shrunk to the local business, this has allowed the entrepreneur to really gain a foothold. It has allowed many companies that would otherwise be competing against a larger set of rivals, to cut the corner and connect with the customer more thoroughly. Local marketing has thus become front and center. It’s quite amazing how local SEO has really and truly challenged the concept of global marketing campaigns. Frankly, it’s the right time to invest more in local marketing than global marketing. Thankfully, it’s a lot simpler than the latter and we have given you a decent set of tips to follow in this regard.
Google Maps
The main concern you should think about is, Google Maps. Is your profile the best it can be. Firstly, make sure your location on the map is accurate. Make sure that the GPS coordinates of your business location are presented properly. If your business is on the wrong side of the street, let Google know. If your business is shown to be inside a building but not the floor, then change this on your Maps profile. You should also have all your contact details updated. Make sure your email, phone number and website are all accurate. It will give customers a reliable way to communicate with you. Another thing to do is to encourage users to give your reviews.
Technical SEO
This is to do with SEO that is not on the page as it were. This is not something that you do either on-site or off-site. You instead focus on things such as mobile-friendly SEO, the speed of the website and indeed the structure of the data. This https://www.yankeeseo.com/locations/nh-seo-services is one of the services that offers this kind of technical SEO. Having a good clear H1 at the start of your content marketing is a clear objective. However, it should include the keywords of your area such as “top 10 electronics in (city)….” It’s something that can catch the eye of those that are making local searches on their mobiles, with their GPS activated.
Encourage reviews
When you get more reviews on Google, you will stand out on Maps. this is something that transfers from your website and the location, to the map itself. So if you have a Google rating extension on your website for your services and products, it will be felt on the Maps as well. In other words, the highest-rated type of business that is searched for, will rise to the top during a Map search. For example, the restaurant with the more positive reviews will appear at the top of the list when you perform search in Maps, overlooking a particular area.
Local marketing is something that has gained massive amounts of traction lately. It’s here to stay by the way! Now is the time to invest in technical SEO, encourage customers to make reviews and make sure your profile is accurate on Google Maps.