Joe Jackman is the CEO of Jackman Reinvents and the author of
The Reinventionist Mindset
Joe helps companies reinvent themselves. If you don’t want to be another Kodak, another Blockbuster, another Sears, Joe is the person who can help you reinvent your company to face the constant challenges of an ever-changing world.
Joe Jackman is the Founder & CEO of Jackman Reinvents, the world’s first and foremost reinvention company.
An advisor to consumer brands, retailers, B2B companies, and private equity partners for more than thirty years, Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led reinventions of their businesses.
Throughout his career as a strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention.
Prior to founding Jackman Reinvents, Joe spent over 25 years consulting to and working within consumer sector businesses, acting in transformative leadership roles at iconic brands such as Duane Reade, Loblaws, Old Navy, and Walgreens.
In the book, Joe repositions change as a force to be embraced. We spoke about five mindset principles to embrace change:
- Seek Insight Everywhere
- Embrace Uncertainty
- Create the Future Now
- Obsess the Outcome
- Make Momentum Together
And how he has applied those principles to the different companies he has worked with.
As business leaders, we always analyzed the risk of change, but we don’t analyze the risk of not changing.
Today, the biggest risk for individuals and corporations is the risk of not changing.
How do you thrive in the era of disruption? Reinvent.
Change is everywhere and coming for us fast. This isn’t breaking news. Yet despite knowing this—seeing the impact on our businesses and livelihoods—our human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.
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