When it comes to marketing, trends and tactics are constantly evolving. Something that worked ten years ago may still work today but may not be as impactful compared to newer tactics. One marketing trend that has recently taken the marketing world by storm is that of video marketing. Video has often been used to market products, for example, TV ads or digital billboards. However, video is now being flooded into as many marketing channels as possible. So, as well as TV ads and digital billboards, websites and social channels are also being used.
The great thing about video marketing is that it’s engaging. For the same reason consumers watch TV or scroll on their phones, they want to watch something that interests them and sparks interaction. Videos do just that! Videos are usually short and snappy, grabbing the attention of a consumer pretty quickly. As video is generally quite short, this also has the added benefit of getting a message across quickly, ideal for consumers living in a fast-paced society.
Video marketing is one of the easiest ways to showcase different products and services to target markets. Consumers don’t have to take the time to read anything or look for something; it’s all shown to them with ease. As it requires little to no effort to watch a video, more consumers are likely to watch video content than read a summary of a product or an article about a service.
Video marketing is not only great for the consumer of the video, but it’s also great for video creators, after all, someone has to create and publish all those videos. The raising popularity of video as a means of communication and advertising has been the driving force for the creation of platforms where video creators can sell their work. Platforms such as https://www.newsflare.com/sellyourvideo are taking the lead as a virtual place to sell videos. Now a days, if you have a video camera or even a smart phone, you can earn money for your content.
However, there is more to video marketing than just engaging content. Video can now have a secondary purpose of being interactive. By utilizing an interactive video platform, brands can now add features to a video that allows a consumer to click directly on something in the video and seek out what it is, where it’s from, or how much it is. Other features can also include multiscreen viewing, 360-viewing, branching, and much more. Video marketing can also have a call-to-action feature, telling consumers what to do next. This could be something like ‘book now’, or ‘make a reservation. Ultimately, this is referred to as branching as it means consumers are now making choices about what to do next. Not only is this content engaging, but consumers have the ability to interact with the video to create a unique and personalized experience.
Another great use of video is that it can have excellent reach. Most consumers are online nowadays, so targeting them with engaging content is a great way to interact with them and grab their attention. Plus, with most search engines and social platforms using sophisticated software to pair searches and results, this data can then be used to target the right audiences, which means that those interested in a particular niche or product are the consumers seeing the video content. This is ideal for building a relationship with consumers and increasing brand loyalty.
As a result of video marketing, consumers can see a video and immediately seek out whatever the video is displaying, whether it be a new product or service, or just to see what else the brand is about, increasing brand recognition. With so many competitive industries nowadays, brands need to stand out from the crowd. Video marketing can help do that. Plus, with video marketing, the results and interaction are instant, which is an excellent aspect of any digital marketing campaign. So, overall, yes, video marketing may just be the next big marketing hack. The engagement is great, reach is often excellent, and video can easily build brand recognition. It’s undoubtedly something marketers should be looking into right now as its power doesn’t seem to be going anywhere any time soon.