All business owners will look to purchase CRM software to manage operations. It’s the best and easiest way to manage customer interactions and foster great relationships. The right CRM helps you generate repeat business while earning loads of positive reviews – which, in turn, aids your reputation. 

A handful of options exist, but HubSpot is the most well-known. It’s the platform everyone recommends, so should you purchase it for your company? Most of the time, the answer is a resounding yes. Regardless, here are three big things to consider before you buy HubSpot: 

Does it integrate your existing tools?

Think about the tools you already use to run your business. These will involve simple everyday tools like email software, accounting platforms, marketing tools, etc. HubSpot will naturally integrate many different tools across all categories so you can pool them all together in one place. This makes your business more efficient, as you don’t have to chop and change between platforms all the time.  

Ask yourself: Is HubSpot compatible with your existing tools? If not, consider whether it’s worth switching to a different tool with HubSpot integration. Sometimes, it is, while other times, it makes sense to use a different CRM platform that does work with your existing tools. 

Is your team ready to use it?

HubSpot can be extremely tough to get to grips with when you first download it. You need to think about your team’s reaction to this new platform and how they’ll adapt to it. Do they already have experience using HubSpot? If so, then there’s absolutely nothing to worry about, and it’ll easily be a great addition to your business. 

But what if they don’t have any experience? There’ll be a steep learning curve that might hold your business back for a while. If that’s the case, then utilising HubSpot managed services could hold the answer. These services train and coach your employees to use the platform, ensuring they hit the ground running when it’s fully implemented. Set aside some training days beforehand so they know what they’re doing and don’t slow you down. 

Does it fit your budget?

Money will always be at the centre of every business purchase. Can you afford to download and use HubSpot, or is it too costly? 

You’re the only one who holds the answer to this question, though it’s worth noting that HubSpot comes with different price structures depending on what you need. Small businesses can opt for a more scaled-down version that’s easier to afford. Regardless, it’s best to get free trials for HubSpot and any other CRM platforms out there. The trials help you see each platform and how it works, which is the best way to decide what is right for you. 

All in all, HubSpot is a great solution for millions of businesses worldwide – and it could be ideal for you. Make sure you consider these three points before downloading or purchasing anything, as they’ll help you make the right decision. It’s only a worthwhile investment if it makes sense for your small business!