Getting people pumped about your brand with an event is one of the most powerful ways to win customers for life. However, unfortunately, it can be challenging. While experiential marketing is highly effective, it is also difficult to pull off. 

 So, what can you do to get people obsessed with your brand because of an event? 

Here’s our advice: 

Involve The Community

First off, it’s a good idea to involve the community. You want people attending to feel like insiders, not people who are there at your pleasure. They should feel like a part of the team. 

For example, you could link with the local community by featuring prominent people or offering customers stories from the area. You could also join with the community leadership to see what they think of your ideas. 

Gamify The Experience

Another approach is to gamify the experience. You could turn it into something that’s more active (instead of passive, which is something that most events do). 

This active form works best when your brand serves businesses or when you have a highly active audience. Sometimes, people want movement from events (and don’t just want to sit there and wait for it to end). 

Leverage Live Streaming

You also want to leverage live streaming as much as possible. If you can show it to a wider audience online, it is much more likely to have a broader impact. 

Remember, there will be some people who simply can’t travel to your venue. Therefore, live streaming can be one of the most powerful ways to enjoy the experience. 

Choose A Central Location

Similarly, it’s also a good idea to choose a downtown conference center. You want a location that’s easy for people to get to, especially those involved in your industry. 

Try to avoid picking somewhere a long way out of town or distant from transit hubs unless you know that people are highly motivated. The location should be convenient and easy to access. 

Create Instagrammable Moments

It’s also a good idea to have one eye on creating Instagrammable moments at your event. You want people to feel like they can share moments from the event while it is happening and afterward with their social network. 

Make The Event About Guests

Pexels – CC0 License

As obvious as it may sound, it is also a good idea to make your event about your guests if you want them to feel pumped about it. If you focus too much on your brand and its prestige, people will be less willing to entertain you. 

For example, focus on solving a problem your audience has at the event (or at least introduce them to products that can solve problems for them). Alternatively, provide educational workshops that give them the tools they need to thrive. 

Add Swag

Finally, you can get people pumped about your events by adding swag and merch bags to proceedings. Giving people something for just turning up puts your brand on the right foot and makes it more likely they will choose you in the future.