Would you like to find a job in spite of the pandemic?

Marina is also a public speaker, giving talks at conferences or leading workshops all over the world. Finally, she is a university instructor at Concordia University.

Marina incorporated her business in 2010, after the previous financial turmoil, so this is not the first time that Marina is facing a severe downturn in the market. Throughout her career she has helped thousands of people find their dream job.

As markets have shifted and corporations are no longer hiring, Marina has pivoted, as many entrepreneurs do. With the desire to help individuals find a job and improve their personal brand, Marina rolled up her sleeves and started coaching people to improve their resume, upgrade their social media presence, and show them how to ace an interview.

With more than 10 years as a corporate recruiter, she has all the tools necessary and the know-how to help individuals who are struggling to find a job.

Now, more than ever, job seekers cannot relay on job advertisements. 80% of the positions are being filled without being advertised. For those jobs that are advertised, there is an excessive amount of applicants applying for the same position. Some extra help in the form of coaching will help increase the probability of being hired.

Marina’s tips to help candidates gain an edge while looking for a job

1. Define your UVP (Unique Value Proposition). Candidates hate this question: “What makes you unique? Why should we hire you and no someone else?” As an interviewee, you have to be ready for this question. As an interviewee, you have to convince, persuade, and remove any doubts.
2. Brand yourself into the ideal candidate via the CV and online presence (LinkedIn).
3. Develop a networking strategy.
4. Research companies and find information so that they will be better prepared for the interview.
5. Practice mock interviews and respond to awkward or unusual questions.

How do to deal with hiring discrimination again ethnic groups and women

Unfortunately, in a tight labor market, it’s difficult to fight against discrimination. Employers publish reports on how they are in favor of employment opportunities, but behind closed doors, they discriminate against race, religions, gender, age, and handicap people.

How to stand out on LinkedIn?

1. Identify what makes you a unique candidate.
2. Use the banner on your profile to communicate your brand.
3. Make the “About” session an unmistakable description of you. Avoid general terms that could be applied to everyone else.

How to measure ROI on social media

1. Identify the goal. Is it brand awareness? Is it leads?
2. Create metrics to measure those goals.
3. Evaluate.

Where to find Marina

You can find Marina in LinkedIn, Tweeter, Instagram or at her career coaching page.

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