How do you make your arts, heritage, and creative blog stand out among so many others? How can you keep people coming back for more, as well as improve visitor numbers and establish a devoted following? There are numerous tips and tactics for getting your own creative blog up and running, improving your profile and helping you get more business. 

Getting started 

Your first challenge will be to select a blogging platform. There are numerous free solutions available, such as WordPress, Tumblr, TypePad, and Blogger. All of them include free design templates for you to customise your own blog, making it incredibly simple to get started.

Consider incorporating 

From an SEO standpoint, it’s worthwhile to integrate your blog with your existing website in order to create content and make the search engines love you even more. After all, content is at the heart of SEO (search engine optimization). If you are unable to do so or cannot afford to engage a web developer, start a free blog and include connections to your main website or other links, such as your artistic portfolio. 

Find a market niche

Try to find a niche while choosing a creative topic to blog about. Make your blog about a certain topic, and you will delight both the search engines and your visitors. Try not to be overly broad and instead concentrate on one specific area and stick to it. Find your own niche and pursue it – just keep it on subject. 

Write about your interests

Write on something you are passionate about; else, your writing will lack passion. And if you lack enthusiasm, your material will suffer, so choose a topic that interests you and exclusively write about it. If you’re a museum curator, for example, talk about the industry, upcoming trends, and other institutions or exhibitions you enjoy. If you’re a theatre director, you may write about industry figures you like or share a day in the life with your fans.

Provide worth 

It goes without saying, but if you don’t produce anything that people desire, your creative blog will fail. Give individuals what they want while adding actual value to their web browsing experience. What exactly do I mean? The value you provide is evident in the articles you provide. People will not read or return to your content if it is not valuable. Consider what you’re putting out there and offer the audience what they want. Pictures can play a key part too to making your website look professional, so if you aren’t great at taking photos then consider using royalty-free stock photos.

Make commenting simple

Just keep in mind that there are numerous reasons why individuals may not comment on your blog content. It might be anything from not making it easy to leave a comment to writing about things that people don’t want to be a part of. What’s the bottom line? Make comments easy and write about topics that get people discussing positively. People will return to your blog if they can interact with it. 

Don’t be concerned with negativity

Sometimes, you may receive a bad comment on your blog. Don’t let it deter or frighten you away from blogging. Any negative comments can be erased or favourably responded to. Contrary to popular belief, negativity is quite infrequent, so don’t be too concerned. 

Avoid stage fright and believe in yourself

It’s normal to lose faith in yourself and your writing when your blog receives more than 1,000 views each month. Don’t suffer stage fright and keep going! There is a reason you have so many visitors, so believe in yourself and keep posting amazing stuff.

Make it simple to read 

According to research, individuals prefer to browse and scan web sites rather than read every word. As a result, aim to keep your posts simple and short to read. Lists should be used whenever possible to break up the material. You should submit at least 250 words of text for SEO purposes. But it’s also a good idea to stick to this amount for your readers – unless, of course, you’re producing an essay like this one, in which case, include bullet points or lists to keep people’s attention.

Maintain an eye on analytics

Keep track of how people arrive at your blog and how they find you. You may therefore personalize your blog entries to your readers’ demands while also making the most of the external sources that are attracting people’s attention. If you invest in internet advertising, your analytics will assist you determine your ROI (return on investment) and whether or not it is effective.