Online shopping is a phenomenon like none other. Consumers love it! It’s easy, can be done from anywhere, and shops are open 24/7. Many brick and mortar retailers have now had to start selling their products online as many of their customers have found online shopping to be a better fit for them. As a result of this shift from physical shopping to digital shopping, there has been a considerable influx of websites being created. This is great for consumers as they now have plenty of choices. However, it’s not so great for brands as there is now a tremendous amount of competition. Thankfully, that’s where SEO comes in.
Search engine optimisation (SEO) is the process of optimising content on a website so that search engines can recognise it easily and use it as a result when there is an appropriate search query. This means that the most relevant searches appear for consumers when they search a particular word or key phrase. Ultimately, as these results are being shown to the right people, there’s a better chance of the searcher clicking on results provided and being proactive with their actions. This may mean a consumer is buying something or may mean they’re interacting with the brand and building a relationship.
SEO is quite a broad term, and there are a lot of tactics that can be used to make a good SEO strategy. The end result of any strategy is to make a website or product more visible online. This means more people get to see the website, product or service and recognise a brand more easily as well as buy from them.
Some brands and individual sellers don’t want to waste resources on a website. Instead, they would rather use Amazon, a digital store, to sell products. Amazon is a giant retailer that retails in more than half of the countries in the world. It has a magnificent reach and is essentially a one-stop-shop, meaning anything can be bought using the platform. From baby items to food products, hygiene, and medical products to garden equipment, you name it; it’s on Amazon! Although Amazon is a private website, there are still plenty of reasons why sellers should use SEO tactics.
Firstly, it’s important to point out that SEO strategies take time to complete. They require a lot of attention and need to be monitored. This is a lot of work for many sellers, and they rely on digital marketers to implement great SEO tactics for them. For example, if you’re thinking of becoming an Amazon seller, or are a new seller, you may want to use the amazon seo services from Sunken Stone to help your listings show up higher in AMZ search. This way, you could focus on other aspects of selling, whilst becoming more visible online when someone searches for the products you sell. The use of SEO can also help you become more competitive with other sellers.
When working with SEO professionals, especially when it comes to Amazon, they will know what tactics are best to use depending on your objectives. If you wanted to optimise listings to reach new customers, a professional could help with that. If you wanted to boost SEO across a whole product line up, a professional would also help with that. If doing SEO alone, you may not know the differences between specific tactics and you may not be able to achieve these two separate objectives. SEO can also be used to drive consumer engagement, grabs shopper’s attention, diversify a brand, and get people to spend money at a particular Amazon store.
Many sellers partner with an Amazon Marketplace Management Agency to streamline their processes and take full advantage of SEO opportunities. These agencies specialize in helping businesses create optimized listings, manage advertising campaigns, and increase overall visibility on Amazon, ensuring sellers can focus on other aspects of their business while maximizing their online presence.
Therefore, there are plenty of ways SEO can help a business. Whether it’s to sell more products or become more established, the benefits of SEO are epic! Amazon sellers not utilising SEO are likely to be missing out.