It’s ironic, but running a wellness business can often leave you feeling frazzled and in need of your own service! You know what I’m talking about, right? Well, what if I told you that it really doesn’t have to be that way and you can tackle the stress out of being your own boss? You really can, if you use automation to help you run your company. Sound good? Here’s how to get started.
1. Streamline Client Scheduling
Sometimes when you run a wellness business, it can be difficult to even arrange a session with a client. You fire off a list of times when you are free, and they fire back with all of the dates they can’t make and on and on it goes. You know what can stop that particular game of ping pong in its tracks? Scheduling automation! Tools like Acuity and Minbody will enable your clients to book sessions when it’s convenient with them by showing them all of your available slots automatically which means less effort and annoyance for them, and for you.
2. Personal Trainer Software
If you’re a personal trainer, managing clients’ workout plans, progress, and goals can be… well, a workout in itself. Personal trainer software, like Trainerize or My PT Hub, is here to make your life easier. With this software, you can create and track workouts, nutrition plans, and client progress, all in one place. Plus, clients get access to their plans directly from their devices, so you don’t have to repeat yourself every other session.
Automating these aspects helps you spend more time focused on the “personal” in personal training, rather than tracking down paper logs or managing a spreadsheet jungle. And clients love the convenience—having their workouts and progress right on their phones makes them feel part of something slick and professional.
3. Automate Payments for Stress-Free Checkouts
The last thing you want after an inspiring yoga session or an intense training workout is to chase down clients for payments. Set up automated billing through software like Stripe, Square, or PayPal, and let payments happen without any awkward conversations. Clients can pay online or via a recurring payment plan, which means no more last-minute cash runs or “oops, I forgot” moments.
4. Customer Relationship Management for Next-Level Client Care
In the wellness industry, relationships are everything. That’s why using a CRM (Customer Relationship Management) tool can be a lifesaver. With a CRM like Zoho or HubSpot, you can keep track of all client interactions, preferences, and milestones. Want to remember that your client loves hot yoga and hates early mornings? Your CRM can help you stay on top of these little details.
Automate client follow-ups and check-ins, so they always feel valued and never forgotten. Your clients will be impressed with your “flawless memory,” and it’s actually just you setting up automated birthday messages or follow-ups to check on how they’re feeling after their last session. It’s a little touch that goes a long way, and your CRM can do it all for you.
5. Marketing Automation to Keep Your Brand Buzzing
Let’s be real—promoting your wellness business is practically a full-time job. But with tools like Mailchimp or Constant Contact, you can automate much of your email marketing. Schedule newsletters, promotions, or seasonal offers ahead of time, and let the software do the heavy lifting.
And it doesn’t stop at email! Social media automation tools like Hootsuite or Buffer allow you to schedule posts in advance, so you’re not constantly scrambling for content ideas at the last minute. Set up posts for the week (or even the month), and the tools will automatically post them for you, keeping your feed active and engaging, even when you’re busy with clients. That means more time on the mat, less time staring at a screen trying to come up with hashtags.
6. Feedback Collection
Feedback is crucial in wellness, but who has the time to follow up after every session? Automate it! Use tools like SurveyMonkey or Typeform to send out feedback surveys after sessions, events, or program completions. These tools can automatically collect responses, analyse trends, and even alert you to key takeaways, so you know exactly what’s working and what might need tweaking.
Automated feedback lets you keep a finger on the pulse of client satisfaction without awkwardly asking, “So, did you like it?” after every class. And if something needs adjusting, you’ll know right away, which helps you keep clients happy and engaged.
7. Online Booking and Class Registrations
For those in the wellness biz offering classes, workshops, or events, automating registration is a lifesaver. Platforms like Eventbrite or ClassPass allow clients to book and pay for classes in advance, receive reminders, and handle cancellations if needed. Your class roster is updated in real-time, so you’ll never have to wonder who’s showing up, who isn’t, or if you have room for one more.
Automated registration means no more keeping track of sticky notes or tallying names manually. Plus, your clients get the freedom to register at their convenience, so it’s a win-win.
Automate and bring peace back to your process!
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