Zines are a cool, DIY way to connect with your audience in a more personal and creative way. Whether you want to showcase your brand’s personality, share insider tips, or just tell interesting stories, a zine can make your business feel more human. And the best part? You don’t need a big budget or a fancy team to make one. 

Here’s how you can start your own zine for your business.  

Decide Who It’s For and What It’s About  

Before you do anything else, figure out who you’re making this zine for and why they’d care. What’s the purpose? Are you trying to educate, entertain, or just give your brand a fun, creative edge?  

Let’s say you run a business catering to seniors, then nostalgia is a good vibe to go for. The key is to create something your audience will actually enjoy—not just another company brochure.  

Once you know your purpose, pick a format. Do you want a classic, printed zine with a handmade feel? Or would a digital version be more practical for your audience? If you’re targeting seniors, a physical copy might be the way to go, with a layout that’s easy to read. The format should match both your audience’s preferences and your business goals.  

Gather and Create Engaging Content  

Now that you know what your zine is about, it’s time to fill it with content that keeps people hooked. You don’t want it to feel like a glorified ad—make it something people look forward to reading.  

Here are some ideas:  

• Personal stories: Share behind-the-scenes insights about your business or feature real customer experiences.  
• Helpful tips: Provide advice that aligns with your industry, like easy wellness routines for seniors or DIY repair tricks for a home service business.  
• Interactive elements: Include puzzles, quizzes, or even journaling prompts to make the zine more engaging.  
• Visual variety: Mix in handwritten notes, doodles, or fun collages to give it personality. It doesn’t need to be polished—zines are all about creativity.  

Print, Share, and Get People Talking  

Once your zine is ready, it’s time to get it into people’s hands. If you’re printing it, hand out copies at events, include them in customer packages, or leave them at local spots like coffee shops and bookstores. If you’re going digital, send it via email newsletters, make it a free download, or even share snippets on social media.  

Promotion is key—talk about it on your platforms, show sneak peeks of the design process, or even collaborate with other businesses to distribute it. The more you treat your zine like a special, must-have item, the more people will want to check it out.  

At the end of the day, a zine is about creativity and connection. So don’t overthink it—just start and see where it takes you!