Every single real estate professional needs to have a useful and well designed website. If you don’t have a website for people to go and search you on, they’re not going to believe that you’re an authority and what you do, and they’re not going to believe that you know what you’re doing. 

Your website has to be a direct reflection of your expertise and your professionalism and whether you choose to use an AI-powered real estate landing page template is up to you. Potential buyers and sellers are going to look to your website to understand your business and to know whether you are the real estate agent that they can trust. Let’s take a look at some of the things that your real estate website needs to be effective.

1. Amazing design. We’re living in a world that is driven by everything visual. When people go to a website, they don’t want to just see black and white on the screen. They want to see widgets moving and they want to see social media buttons and they want to see colour. Your website shouldn’t be too overwhelming, nor should it be too sparse. Using the right template can help you here.
2. A site map. Your website has to be easy to navigate, otherwise people will have switched off of it. You have less than 10 seconds to impress people when they get to your business website, and while we’re all busy, your clients are no exception. If your website is too difficult to use, you’re going to switch off your clients within the first few seconds and then click through to your site and they will go elsewhere. Navigation is the number one most important feature in a website and if you don’t have a site map, it won’t be easy to navigate.
3. Mobile friendly design. We talked about your website being more visually appealing, but it’s not just for laptops or computers. You need your website to work well on a mobile friendly site such as an iPad or an iPhone or an Android. Having websites that have mobile functionality is an absolute must, otherwise you’re going to really lock out a huge chunk of your client base.
4. Calls to Action. Without calls to action, people will not know where to go or what to Click to get in touch. Every website page that you have should detail your contact information or should have a way for people to schedule an appointment with you.
5. Relevant information. When was the last time you updated your website? Well, it was updated the last time. It should be scheduled to be updated again. Nobody wants to go to a website packed with broken links and packed with information that is old. Making sure that you are continually adding relevant and up to date content, articles and other materials will help your page to shoot up to the top of the Google rankings.