Finding a base for your business is an important step. Whether you’re launching a start-up, expanding or relocating, it’s beneficial to think carefully about renting or buying an office. In this guide, we’ll outline some essential factors to consider when choosing office space for your business.
Location
The location of an office space is the top priority for some companies, but for others, it may come much further down the list. Consider your requirements and the type of business you run. Will your venture thrive in a prime location or could you save money by exploring premises outside of the center of town or the CBD? If you rely on footfall or passing trade, a good location is essential. If you don’t need to be based in a retail or commercial hub, other factors will be more important. Compare prices, analyze data and research available premises in suitable locations. Focus on areas that will help you attract target customers if you’re looking to benefit from heavy footfall. If you need to be close to transport links and boosting passing trade isn’t a primary objective, you may find better options outside towns and cities.
Workspace options
The way businesses operate and employees work has changed dramatically in the last decade. Studies show that over 50% of US employees now work remotely or split their time between home and work premises. It’s beneficial to consider workspace options when choosing office space for your business. What kind of offices and rooms do you need? How much space do you require? Are you looking for coworking space, private offices or a mixture of both? Do you want to sign a long-term contract or are you open to more flexible options? If you would prefer a dedicated workspace rather than paying for ad hoc, on-demand services and solutions, research online, visit different locations or take virtual tours, and compare prices and packages. Outline your key requirements and objectives before you start searching. This will help you narrow your options.
Aesthetics
Aesthetics can play an influential role in decision-making for many companies due to the importance of creating a brilliant first impression. The look of your office can help you impress clients, attract the most talented employees and enhance your brand reputation and image. If you host meetings with clients or deal with customers on-site, it’s important to consider aesthetics and think about how you want people to perceive your brand or business. If you run a healthcare, financial or law firm, for example, you want to present a professional image that encourages prospective clients to trust your business. If you own a digital marketing or graphic design agency, you might want to choose a space that makes people view your brand as cool and contemporary. Think about the design and style of the space, external appeal, branding and signage.
Image from https://www.pexels.com/photo/three-woman-sitting-on-white-chair-in-front-of-table-2041627/
Finding office space for your business is an important task whether you’re growing an existing company or launching a new venture. Before you start searching, create a wish list and consider your needs, preferences and business objectives. Highlight priorities and tailor your search to find premises that check the boxes. Explore different locations, types of workplaces and office designs and styles, compare prices and services and research specific areas and workspace options before you make your decision.