The audience you’ve built for your business is a fine thing. You have healthy website traffic, you have a good monthly conversion rate, and you connect well with your following on social media. But are you doing enough to really get to the heart of their issues? Are you really getting the results you deserve from all your work? Here are a few things to check to ensure you’re going the extra mile.
Do You Share Audience with a Competitor?
In most scenarios this will be true by default. However, do you share a specific audience with a similar company? For example, do you both sell to the exact same demographic? Or are there some general differences in age, gender, and job type?
The more you know about these differences between your audiences, the easier it’ll be to mark down the portion you’re sharing. Once you know that, it then becomes easier to replicate a competitor’s success in your own way.
Prime SEO for Your Business Type
SEO isn’t a one size fits all solution. Many online businesses think it is and that’s their first mistake. You need to do niche focused keyword research, and then draw your audience metrics.
That means for an electrician, using electrician SEO services is the best fit for your company. Or for a construction company, finding and/or writing construction oriented SEO is best. It’s all about what you do and who you’re speaking to. Tone of voice is one thing – make sure you’re projecting it in the right direction.
Run Some A/B Tests
A/B tests are quite simple. You create a piece of content for your audience. You then make a copy of that content and change something about it that you’re not quite sure about. Maybe the headline? Maybe the font type or color? Maybe the landing page you link to?
You then run both at the same time to see which gets the most clicks, conversions, and overall engagement. The more you run A/B tests, the easier it’ll be to find out what your audience wants, without ever even having to ask them!
Take Notes When Interacting Face to Face
If you’re running a business that often deals with clients one on one, take notes about similarities between them. Do they often say the same things about what they want from the service? Do they describe your product in certain ways? Do they leave common criticisms when providing an honest, unbiased review?
Note all these things down and then compare them to your own knowledge as the business owner. You can quite easily rectify oversights in your operation, or issues in your communication, if there’s more than one person leaving a hint about it.
When you really know your business audience, you have a much stronger chance of converting your following into paying customers. Understand them, empathise with them, and listen to them whenever they have something to say. It could be very valuable!