If you run a small business then you need to make sure that you avoid these marketing blunders. If you don’t then you may find that you end up running your business into the ground, which is the last thing you need.

Not having a Consistent Brand

Having a consistent brand is so important. It doesn’t take long for someone to form an opinion about your company, so you have to make sure that you are standing out from the crowd and blowing people away. Having a clear brand gives your customers a good first impression, and it also increases the likelihood of people remembering you, long after they click off your site. If you have a bold logo that sticks out, or if you have a catchy slogan then be sure to display it and make sure that you highlight it on your site. If you can do this then you will soon find that it is easier for people to see consistencies with your brand across your business marketing material.

Use the same colors across your website and your social media pages, and don’t be tempted to guess either. It may be that you use RGB codes or hex codes, for example. You should also be sure to use the same font in all of your copy. Your business values should be clear in everything you do, and they should also be evident in everything you share. If you can do this then you will soon notice a huge difference in how successful you are with your marketing campaign.

Rushing your Campaign

Another major mistake that so many people make is rushing their campaigns. If you want to increase the success of your campaign then you have to make sure that you put a lot of time and effort into your strategy. You also need to make sure that you have a clear strategy and that you have a good idea of what you need to do, to get the results you want. A strategic plan will help you to define the best route for your business and it should also include SMART goals. This will allows you to measure your progress so you can tweak things as you go. Having an in-depth plan of how you are going to achieve your goals and what strategy you are going to adopt will help you a lot here.

Ignoring Bad Reviews

Nobody wants to get an ad review, but at the same time, the worst thing you can do is ignore them. Not only will Google penalize you for this, but it means that you end up not being able to give your customers a solid idea of what your business has to offer. If you can reply to your reviews promptly then this shows that you are being accountable and it also shows that you can own up to your mistakes. Customers love it when you do this as it shows that you care about them and that you are willing to go the extra mile where possible to rectify a mistake, even if it was, or wasn’t your fault.

Using Jargon

It is understandable that you want to try and show your followers how skilled you are with what you do, but if you happen to use too much jargon then this can be off-putting. If people don’t understand your posts or if they do not understand your website information then this will stop you from being able to build those important relationships. You may also find that it goes on to affect your business in the years to come.

Not Having a USP

Having a USP is a very good way for you to define your service or your product. It will also help you to stand apart from your competition. If you do not have a USP then you may find that your potential clients won’t understand why they should invest their money in you and this will work against you. If you would like to do something here then make sure that you have a strong USP as this will capture your audience and it will also keep them interested in everything your business has to offer. You should also make sure that you’re investing in search engine optimization as a way to push your USP too, so you can make sure that you’re getting the result you need out of your business. 

Choosing the Wrong Platform

Another huge mistake would be choosing the wrong platform. If you choose the wrong platform for your business then you may find that you just never end up reaching the right audience and this can make your life difficult. Make sure that you are taking the time to research who your audience is, what they want from you and more, so you can make sure that you are not falling into the trap of trying to market to everyone. If you can keep this in mind then it will help you to get the result you need and it will also help you to push forward with your campaign.

Buying Social Media Followers

Ensure you are not buying social media followers. Although this can be tempting when you are just starting, it is a monumental mistake that will almost certainly go on to impact you later down the line. Buying social media followers will result in you not gaining as much traction on whatever site you are using and it will also make it much more difficult for you to gain trust with your audience. Building your social media following will take time, and it will almost certainly take a lot of energy too. With that being said, the result is well worth it and it will also make your life a lot easier moving forward.

So if you want your business to be successful, you have to make sure that you avoid these top mistakes. If you don’t, you will end up struggling with your business, more than you need.