A successful business is built on building relationships with customers and, even more important, keeping those relationships. This doesn’t just mean spending a lot of money on marketing and joining social media. Keeping in touch with customers requires a long-term plan that changes with the market, trends, culture, and customer feedback. It’s important to build…

The video is one of the most powerful tools in marketing. It can be interactive, entertaining, and informative all at the same time. An animated explainer video is considered particularly effective in digital marketing because it is concise and to the point. They can quickly grab a viewer’s attention and hold it for the duration…

The Business Development Bank of Canada estimates that there were 1.22 million small and medium-sized enterprises in Canada as of December 2021. Small businesses constitute the chunk of all businesses in America because many people are willing to channel their entrepreneurial spirit to bring their unique business ideas to life. However, owning a business doesn’t…

It doesn’t matter what type of company you’re running, there are some important aspects you must have in place and pay attention to if you want to get ahead. You may feel pulled in many directions initially, so it’s in your best interest to set priorities and focus on what matters the most right from…

Investing your funds can be a good way to build capital and protect your financial future, but it can be a nerve-wracking process too. Many people choose to invest in real estate because they believe it’s a safe investment and something they’re familiar with. However, buying property as an investor requires a different set of…

Making informed decisions is key in all areas of life, but never is it more relevant than when you’ve got a business to run. You need to know what you’re doing, what resources are available to you, and what you might get out of the choices you make. And it’s surprising, but a lot of…