It’s normal to promote yourself, but if you promote others, it can also yield high dividends. Maybe not immediately, and perhaps not directly from the individuals you promote, but the universe is listening, and the good deeds you do for others might return to you one day, often in unexpected ways. I’d like to take…

An amazing podcast serves no purpose if people don’t know it exists. A person can do all that is necessary to make the podcast everything a viewer would want, but it will remain hidden in the shadows unless the owner promotes it.  How should a person promote their podcast? What do they need to do?…

I created a website for my first business, a dance school, about 16 years ago. My business would not be able to exist without a website. A website is a portal to the world. Without it, future customers would not be able to find me. Yet, often times, I sense a lot of resistance when…

Marketing is an important part of a business when it comes to promoting the brand and its services. Without marketing, it’s naive to think that customers are going to come flocking to the doors with their cash or cards in hand. Why is it important to have variety though? Let’s look at how it’s good…

Whether your small business exploded onto the market seemingly overnight, or you have grown steadily over time, you should always be on the lookout for ways to boost your brand’s visibility. After all, the bigger the name of your brand, the easier it will be to bring in new customers and assert yourself as an…

Online shopping is a phenomenon like none other. Consumers love it! It’s easy, can be done from anywhere, and shops are open 24/7. Many brick and mortar retailers have now had to start selling their products online as many of their customers have found online shopping to be a better fit for them. As a…