A major part of any marketing process is to be able to get in touch with your customers as effectively as possible. As long as you are in contact with your customers and you have connected to them properly, that is going to mean that you are much more likely to be able to market…

If you truly don’t believe your LinkedIn profile is much more than an online static resume, then you are sadly mistaken. It’s your digital first impression. And if your profile isn’t working for you, then it’s working against you. Be it to change careers, go up the promotion ladder, or simply showcase one’s better version,…

To succeed in digital marketing, you must know more than how to run ads. You must know what works, why it works, and how to improve it.  For agencies with many campaigns, white-label Facebook ads are a quick way to grow. They deliver great results. They let the agencies focus on their core work of…

Marketing has the potential to boost sales, generate more high-quality leads and get people talking about your brand, but what if your campaigns aren’t delivering the results you want? If you’re looking to improve performance levels, here are some steps to elevate your marketing strategy.  Identify your objectives The first step to optimize marketing outcomes…

As a solopreneur, you wear many hats. Just think about it: you’re the CEO, the product developer, the customer service representative, the PR person trying to help your community, and, of course, the marketer. But let’s be real for a moment – sometimes juggling all these roles can be overwhelming. Yes, by all means, they’re…