Marketing has the potential to boost sales, generate more high-quality leads and get people talking about your brand, but what if your campaigns aren’t delivering the results you want? If you’re looking to improve performance levels, here are some steps to elevate your marketing strategy.  Identify your objectives The first step to optimize marketing outcomes…

As a solopreneur, you wear many hats. Just think about it: you’re the CEO, the product developer, the customer service representative, the PR person trying to help your community, and, of course, the marketer. But let’s be real for a moment – sometimes juggling all these roles can be overwhelming. Yes, by all means, they’re…

Hands down, hosting a large event is one of the most fantastic ways to engage with the community, raise awareness for a cause, or showcase your brand. Plus, it never hurts just to have an event and just have some fun! It doesn’t really matter too much what these large-scale events are, either.  Whether it’s…

Right now, when a new Amazon package arrives faster than the time it takes to say “free two-day shipping,” bricks-and-mortar stores need a little extra mojo to keep those doors swinging. If your foot traffic’s been limping along, don’t worry because transforming your store from ghost town to bustling marketplace is easier than you think,…

When you’re coming up with your marketing methods, you’re going to want to focus on the methods that are most likely to get as much eyeballs on your business as possible, right? To that end, you might focus on what seems to drive the most traffic: online advertising, search, and email marketing. However, focusing on…