As a business owner, it’s useful to understand the best ways to get your audience pumped about a brand event. These steps will help get the word out about event content and your brand in general and, nowadays, event hashtags should be at the forefront. Hashtags that make your event and products easily shareable on…

Getting people pumped about your brand with an event is one of the most powerful ways to win customers for life. However, unfortunately, it can be challenging. While experiential marketing is highly effective, it is also difficult to pull off.   So, what can you do to get people obsessed with your brand because of an…

Starting a business in the beauty industry? Thinking about launching your own shampoo brand? It might sound overwhelming, but private-label shampoos offer a simple and cost-effective way for retailers to create their own line without the hassle of manufacturing from scratch. With more consumers looking for unique and specialized haircare solutions, retailers have a golden…

Community banks are the backbone of local economies, but competing against national banks and fintech companies requires more than great service. Customers expect digital convenience, personal connection, and real value—so banks must evolve their marketing to meet those expectations. The best part? You don’t need massive budgets to stand out. These innovative marketing strategies will…

Marketing today is no longer just about selling a product—it’s about providing solutions that people truly need. In the wellness industry, this is especially important. According to data, the global wellness market is booming, valued at $6.3 trillion, and continuing to grow.  Customers are looking for ways to improve their health and well-being, but they…

As a business and brand in 2025, reputation is an important part of getting noticed and securing your customer’s loyalty and commitment. Whether you’re a new business seeking customers or you’ve established yourself well but struggle to keep customers retained, knowing what works to boost your popularity as a business and brand is important. With…