Alain Guillot

Life, Leadership, and Money Matters

Computer screen with marketing graphs

Business Plan Essentials For Success

All too often, new entrepreneurs choose to forego the bespoke business plan in favor of a generic template that requires little or no effort to fill out. This is merely a tick box exercise to say that you have a business plan in name only. A true business plan should be a well-thumbed document that is constantly evolving. It should allow you to construct a vision for your venture and think about your enterprise over the long term. Take a look at these business plan essentials that will ensure your startup is a success.

Forecasting

The crucial aspect of a business plan that is often underestimated is its ability to help you budget. By focusing on your staffing, your overheads, and your potential profits, you can calculate and estimate sales figures.

Of course, one of the most reliable ways to estimate your sales figures and the future success of the business is by doing a market survey to gauge the possible reception of your product/service in the marketplace. The Types of survey questions and how the survey is asked are important factors to consider if you want to go down this route. The surveys initiated by Coca-cola before launching their New Coke product are a perfect example of this strategy being used in real-life.

Forecasting is crucial if you are looking for funding to launch your venture. If you know your gross from your net and you have shown how you will mitigate any financial risks in your business plan, you can pitch to a professional loan agent or a business angel for investment. Get suited and booted and take your business plan along. A business angel will enjoy reading about the potential your venture has and will be investing in you as much as your idea. A generic printed-off template of a plan simply won’t do.

Hiring

Your business plan detailing your potential orders and the functions you need to consider to keep your business thriving should help dictate your staffing needs. Detail the sort of benefits that you might be able to consider for any team you hire. A high-wage package might not be feasible for a small business so consider other potential benefits. Consider when to start up a health insurance package for your staff team, how many days of holiday you will give, and any pension plan you want in place. These sorts of considerations can be explored in your business plan. A business plan is a great document to help clarify your thoughts.

Expansion

While you are only just starting out on the road to entrepreneurship, the chances are that you are ambitious. You might want to have a chain of shops within five years, you might want to have expanded into foreign markets by the end of year 3, or you might want to focus on your online ventures within a year. Think about the aspects of expansion and growth that can help you realize more profits and work efficiently. 

A business plan will help you decide when to make your expansion plans a reality. Running before you can walk is not recommended for any new venture however tempting this may be. Your business plan will help you to make decisions at the right time for your business. Any investment from a business angel will involve their expertise and knowledge as well as their cash, so utilize them for help when making expansion plans.

Follow this simple business plan guide and you can formulate a document that benefits your venture, can help you develop a vision for your startup, and will bring you years of success.