Alain Guillot

Life, Leadership, and Money Matters

  • 4 Ways to Turbocharge Your Businesses’ Green Credentials

    4 Ways to Turbocharge Your Businesses’ Green Credentials

    There’s no shortage of reasons why a business should invest the time, energy, and money to elevate their eco-credentials. For one thing, it might just be good for business; with customers increasingly choosing to buy from environmentally friendly brands, ensuring that your business is as green as possible can have…

  • Prenuptial agreements. Should you get one?

    Prenuptial agreements. Should you get one?

    I didn’t have a prenuptial agreement. My story. When I got married with my ex-wife, Cheryl, we didn’t sign a prenuptial agreement. Did you? Would you? At the time, we both had a little money—just a few thousand dollars each. We were young, didn’t have much, and weren’t concerned about…

  • The Decline of Iconic Brands in a Shifting Market

    The Decline of Iconic Brands in a Shifting Market

    Big, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small…

  • 6 Things That Will Help Your Healthcare Business Thrive

    6 Things That Will Help Your Healthcare Business Thrive

    In today’s market, there is huge potential for success in the healthcare industry. However, to thrive your healthcare business will need the following things.  A good location  For many businesses these days location is no longer a major factor of success. This is because products and services can now easily…

  • What To Consider When Investing In Real Estate

    What To Consider When Investing In Real Estate

    There are many different types of investing options out there for the average person. One excellent choice that can be quite lucrative with the right approach is investing in real estate. However, it doesn’t mean that it will be easy or that you can just wing it and hope for…

  • Enhancing Organic Revenue for Sustainable Growth

    Enhancing Organic Revenue for Sustainable Growth

    Organic revenue generation remains important to sustainable expansion. As opposed to paid avenues, organic revenue entails cultivating genuine connections with audiences, strengthening brand loyalty and capitalizing on word-of-mouth promotion. In this blog, we will look at effective strategies for expanding organic revenues while maintaining professionalism and keeping creativity at its…