Alain Guillot
Life, Leadership, and Money Matters
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How to save $9 million on a secretary’s salary
in Self MadeOriginal article in the NYTimes The formula is simple. There’s no magic involved. Spend less than you earn and invest the rest. Sylvia Bloom became a millionaire on a secretary’s salary. Often, we attribute wealth to high-paying careers in fields like computer science, medicine, or law, or to a…
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Tips To Consider When Buying An Existing Business
in BusinessBuying a business that’s already in existence does have its advantages. Depending on the type of business you buy, some of the perks include better financing options, a brand that’s already established online and offline, as well as existing customers. Of course, it’s important to be wise about what advantages…
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Businesses: 4 Ways to Make A Good First Impression
in BusinessIn an era when competition for customers is more fierce than ever, it’s essential that businesses make a positive first impression. After all, if they don’t, then there’s every chance that the potential customer never returns. They simply have too many options and don’t need to settle for a business…
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4 Ways to Turbocharge Your Businesses’ Green Credentials
in BusinessThere’s no shortage of reasons why a business should invest the time, energy, and money to elevate their eco-credentials. For one thing, it might just be good for business; with customers increasingly choosing to buy from environmentally friendly brands, ensuring that your business is as green as possible can have…
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Prenuptial agreements. Should you get one?
I didn’t have a prenuptial agreement. My story. When I got married with my ex-wife, Cheryl, we didn’t sign a prenuptial agreement. Did you? Would you? At the time, we both had a little money—just a few thousand dollars each. We were young, didn’t have much, and weren’t concerned about…
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The Decline of Iconic Brands in a Shifting Market
in MarketingBig, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small…