Alain Guillot

Life, Leadership, and Money Matters

Hands on top of each other in a team building gesture

4 Outdated Concepts In The Business World

Certain concepts related to running a business are now outdated. Holding onto them will hinder your ability to manage and run your company effectively. Here are some examples of ideas that you need to forget or ignore. 

The Customer Is Always Right 

Something that is outdated nowadays, and really has always been outdated is the concept that the customer is always right. The person that thought of this must have been a customer and it has tortured business owners ever since! When you have your own business you will quite often come across people that think they are always right, as you know this is far from the case. Unfortunately, as a business owner you have to remain professional at all times so all you can do is listen to their views and try to help as best you can. 

Employees Need To Look A Certain Way

When it comes to hiring employees for your business there has always been this view that they should look a certain way. If someone with tattoos comes in with all the necessary skills, talent, and experience then they have previously lost out to someone without tattoos. This is ridiculous and the way someone looks has no impact on how hard they work. You might also feel the same way about piercings, or you might have them yourself. You can get some amazing daith piercing jewelry from UBJ

Old School Forms Of Marketing Are Dead

People often believe that certain forms of marketing are dead and buried or no longer useful. This is not the case and there are lots of older forms of marketing that are still beneficial. For instance, you should make sure that you are thinking about using email. Email marketing is beneficial because it provides one of the greatest ROIs for a campaign. It is also going to be useful because it will provide you with a direct way to engage a customer and promote a product or service. If you are interested in using email marketing, then you just need to make sure that you make your emails engaging and valuable. This can benefit, not subtract from your more grounded and modern methods of promotion such as social media marketing.

Productivity And Profitability Are All That Matters

Finally, employers used to believe that productivity and profitability were the only factors or goals that mattered in business. These days, this is never going to be the case. There are lots of goals that you should be focusing on as a business owner. For instance, you need to make sure that your company is a positive force in the world today. This means that you should never run your business in a way that will negatively impact your employees or your customers. There are lots of ways to guarantee this. For instance, you might want to focus on providing your team members with a high level of job satisfaction. This is useful as it will help to eliminate issues with high levels of churn. 

We hope this helps you understand some of the concepts in the business world that are now outdated which you should not take into account when running your company.