So many businesses take a blinkered approach to marketing these days and they put all of their resources into digital marketing. But even though digital marketing is important, you shouldn’t neglect the traditional marketing tactics that have always been successful. 

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Radio is one of those traditional methods that people often overlook in favor of online strategies, which is a big mistake because radio advertising can be incredibly effective. However, it’s important that you have a well crafted strategy if you want to find success on radio. If you think that radio advertising could work for your business, here are a few simple tips to help you increase the return on your investment. 

Choose The Right Station 

This sounds obvious but many businesses make the mistake of thinking that the station with the most listeners is the best place to advertise. That isn’t always the case and you need to think about the audience for that station. For example, if your target demographic is men aged 18 to 30, a sports station is a good option. But if you are trying to target middle aged women, you’re not likely to find many new customers advertising on a sports station. 

You should also look for stations that have a paid subscription. People that pay a subscription to a station like SiriusXM, for example, are likely to have more money and they will be regular listeners because they’re paying for the service. Check out https://howtoadvertiseonsiriusxm.com/ for more information on advertising on these subscription stations. The important thing is that you consider the content of the station and who is going to be listening, so you can match that with your target audience and reach the right people. 

Choosing The Right Time Of Day

The audience size changes a lot at different times of day, so picking the right time for your adverts is crucial. However, the different slots are priced accordingly, so if you always pick the times with the most listeners, your advertising budget will be stretched. Finding a good balance is important so consider how much you can afford to spend and decide how to divide up your time. 

The morning slot between 6am and 10am is usually the busiest because people are listening to the radio on the way to work. The midday slot between 10am to 3pm has fewer listeners but these tend to be the loyal listeners that tune in every single day, so if you are running a lot of ads, this could be more effective. The late slot between 3pm and 7pm has a lot of listeners as well and these people are more receptive because they’re not rushing into work. 

Writing An Advert 

Once you have chosen the station and the slot, you need to write the advert itself. You only have a short space of time, so you need a clear idea of exactly what you are trying to say. It’s important to focus on building a connection with your audience and then telling a story. You don’t have the space to start listing product features, so stick to the problems that your product solves. Visit https://radio.co/blog/5-easy-steps-to-writing-a-good-radio-ad for a great guide to writing the perfect radio ad. 

As long as you get these elements right, you should get a lot of new customers off the back of your radio advertising.